FUNNEL · Course details
Performance Marketing
Plan, launch and optimise paid campaigns on Google and Meta, and prove what they earned.
Curriculum
FUN-01Funnels and unit economics2 lessons · 6 h
- CAC, LTV and payback
- Setting targets
FUN-02Tracking and analytics3 lessons · 8 h
- GA4 events
- Pixels and conversions API
- UTM discipline
FUN-03Google Ads3 lessons · 10 h
- Search campaigns
- Performance Max
- Bidding strategies
FUN-04Meta Ads3 lessons · 10 h
- Audiences
- Creative testing
- Scaling
FUN-05Landing pages and CRO2 lessons · 6 h
- Page structure
- A/B testing
FUN-06Reporting2 lessons · 6 h
- Dashboards
- Budget reallocation
6 modules · 15 lessons46 hours total
What's included
Starts soon (date to be announced)8 weeks, 6 hrs per week
Live classes on ZoomAsk questions in class
Weekly doubt sessionsBring problems from the week
Assignment feedbackReviewed by the instructor
Class recordingsPosted within 24 hours, 12 months access
Notes, practice and labsFor every module
Questions
Do I need prior experience?
This course is set at beginner level. The first module starts from the basics, so you only need the time and a laptop or phone with a stable connection.
What if I miss a live class?
Every live class is recorded and posted within 24 hours. You keep access to the recordings for 12 months.
When are the classes?
The next cohort starts soon (date to be announced) and runs for 8 weeks, 6 hrs per week. The full timetable and class link appear in My courses before the first class.
Which language is the course taught in?
English & Hindi.
How do I pay?
Online through UPI, cards, net banking or wallets, processed by Razorpay. You get a receipt by email and the course appears in My courses right away.