Live cohortBusiness & MarketsFUNNEL
Performance Marketing
Plan, launch and optimise paid campaigns on Google and Meta, and prove what they earned.
Cohort startsDate to be announced
Duration8 weeks · 6 hrs a week
Curriculum6 modules · 15 lessons
LevelBeginner
LanguageEnglish & Hindi
Fee₹28,000
What you will be able to do
Set up conversion tracking that you can trust
Launch search and social campaigns with a test plan
Read ROAS and CAC and decide what to cut
Report results in a dashboard leadership understands
Who it is for
- Founders running their own ads
- Marketing executives
- Freelancers adding paid media services
Curriculum
6 modules, 46 hours
- FUN-01Funnels and unit economicsCAC, LTV and payback · Setting targets6 h
- FUN-02Tracking and analyticsGA4 events · Pixels and conversions API · UTM discipline8 h
- FUN-03Google AdsSearch campaigns · Performance Max · Bidding strategies10 h
- FUN-04Meta AdsAudiences · Creative testing · Scaling10 h
- FUN-05Landing pages and CROPage structure · A/B testing6 h
- FUN-06ReportingDashboards · Budget reallocation6 h